The Kawasaki Riders Club is operated by G2F Media on behalf of Kawasaki UK (KMUK). Fully funded by KMUK the club is designed to enhance the end user‘s brand experience by offering a wide range of benefits for a subsidised membership fee. G2F Media is responsible for all aspects of this project in its entirety, from concept to delivery and recruitment to overall management. Boasting over 2000 members by the end of its first year, the success of the Kawasaki Riders Club is easy to gauge.
The broad remit means that G2F Media is tasked with communicating not only the club‘s members, but also KMUK‘s nearly 90 strong dealer network country-wide. The project includes the design and production of the club‘s exclusive high-end magazine GO, the development and ongoing day to day management of the members website and the organisation of the club‘s annual event that will boast 600 attendees at the famous Silverstone circuit in 2012.
This initiative and scheme has been recognised and saluted by KMUK‘s parent company Kawasaki Heavy Industries (KHI) Japan and its European division, Kawasaki Motors Europe.