The Basis Group incorporates three businesses in one. Developments, investments and projects. Whilst diverse in the services that these different facets provide, Basis wanted to create one clear identity. Here was a client who knew exactly what they wanted and brought a strong brief to the table. G2F Media was delighted to have the opportunity to turn their ideas into a logo that was both universal and instantly recognisable.
The simple and modern concept translated well across the new company stationary and conveyed a professional and neutral platform on which to deliver the Basis Group message. This was a theme that continued throughout the flash based website where attention to detail and the fluid transitions produced an environment that could be appreciated by the discerning eye.
The loading sequence is adored by all who visit the Basis Group website and confirms that even small businesses can make a big impact if the design and message are correct.